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Competing For (And Against?) Potential Clients
When someone added me to a private Facebook group for auctioneers, I didn’t expect the conversations there to look much different than the rest of my relatively-peaceful Facebook stream. So, it came...
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Scaring Your Competition
I recently had an email exchange with one of my clients who suspected that a former employee had not only taken their in-house mailing list with them to their next employer but had also given it to a...
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What Is Your Competitive Advantage?
In the past few months, I’ve had the opportunity to consult several entrepreneurs who were starting new companies or starting new brand initiatives. When someone is asking me for advice, I tend to ask...
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Life Beyond the Seventh Grade
Seventh grade was my last year in a traditional classroom until college. I was a skeletally-thin dweeb, tied with the valedictorian for a 98.6 grade point average. I said a lot of stupid stuff and...
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4 Reasons Guerrilla Marketing Has Worked for Me This Year
I did something new this year to grab the attention of a couple auction companies. They posted examples of their auction advertising on Facebook. I right-clicked those samples, rebuilt the pieces from...
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